BOKU at Digiday:Mobile

Mar 8, 2010

Come on out to Universal City to hear BOKU at Digiday:Mobile.

Ron Hirson will be on a panel with:

Moderator: Meaghan Schaefer, CMO, edo interactive
Speakers:
Darren Cross, Director of Business Development, Fandango
John Trimble, Chief Revenue Officer, Pandora
Ian Wolfman, Chief Marketing Officer, imc²
Jeanniey Mullen, Global EVP, CMO, Zinio
Ron Hirson, SVP Product & Marketing, Boku

They’ll be discussing:

The Mobile Commerce Experiment: There is a slew of mobile commerce experimentation starting to pop up on mobile networks and devices. From Pizza Hut’s mobile app which allows consumers to place pizza orders to P&G’s microsite which allows customers to purchase products through the Drugstore.com mobile site, branded direct response campaigns seem to be picking up steam fueled by mobile commerce applications. When will we reach a tipping point in the consumer psyche in regards to making purchases through a mobile Internet site or an App? eCommerce was a huge driver in the growth of Internet advertising; is this the final piece of the puzzle for mobile?

Hope to see you there.