Revenue Opportunity
Because mobile payments are easy, safe, fast and accessible, they help you capture billions of
card-hatin' customers around the world. Yeah, your per-sale margin is lower with mobile
(hey, those carriers take a cut), but the pie is more than a few slices bigger. And everyone likes a bigger pie.
Diagram compares conversion rates for mobile vs credit card. Starting
with 1000 customers, at a 60% conversion rate, that means 600 customers
complete your payment flow. Even if the fees are 35%, your overall
slice still comes out to $3900 compared to $686 for credit card
transactions.