Today Boku is announcing the expansion of carrier billing for streaming music lovers with key carrier partnerships in Germany. Now every major carrier in Germany is allowing their subscribers to gain access to Spotify Premium and set up recurring payments using only their mobile number. With this deal, Spotify now offers customers in Germany a carrier billing option for digital their music purchases.
Today Boku is announcing the expansion of carrier billing for streaming music lovers with key carrier partnership in Ireland. Starting 1st July 2016, Boku’s new partnership with Three will enable the subscribers to gain access to one of Ireland’s most popular streaming music services: Deezer. In addition to having the option of making Deezer purchases using only their mobile phone number, Three customers in Ireland can subscribe for a free trial of Deezer Premium Plus.
Sony has selected Boku to bring direct carrier billing to PlayStation®Store and Sony Entertainment Network in Japan. Through the partnership, customers will be able to purchase content from Sony Entertainment Network on desktop and mobile web using their mobile phone account. Direct carrier billing works in conjunction with select mobile operators, including NTT docomo and au KDDI.
We’re thrilled to partner with Sony on this launch, knowing that it will pave the way for other global merchants to bring goods and services to Japanese subscribers in the months and years to come.
– The Boku Team
Boku announced today the acquisition of India’s leading direct carrier billing company, Qubecell. The Qubecell acquisition provides Boku with direct carrier billing connections to India’s four largest carrier networks as well as access to many key local merchants. Boku’s carrier billing technology can now reach more than 75% of the country’s mobile subscribers, which is roughly 550 million users. The acquisition also makes Boku the largest provider of direct carrier billing in India, greatly expanding Boku’s footprint throughout Asia and the Middle East.
This acquisition is truly the joining of a market leader with a global leader to benefit customers and merchants throughout the region. Our plan is to leverage the resources built by Qubecell to create a regional hub for our company’s global operation that will provide support for our merchant and carrier customers across Asia, the Middle East, and Australia while helping to continue our expansion into these emerging markets.
The acquisition provides Boku merchant partners with direct access to the large and growing market of online consumers in India. All of Qubecell’s employees will be joining the existing Boku organization with the Founder & CEO of Qubecell, Ranjan R. Reddy, joining as part of the leadership team in Asia. “Boku is a company we’ve long admired at Qubecell and there is no greater compliment that can be given to our team than to be asked to join the global leader in carrier billing.” Said Ranjan R. Reddy, CEO of Qubecell, “We have poured everything into building India’s first pure-‐play carrier billing provider and look forward to continuing our commitment to expanding mobile payments in India and the surrounding regions under the banner of Boku.”
Welcome to Team Boku, Qubecell. We’re thrilled to have you on board!
Today, Boku announced a partnership with Bigpoint SARL and Co, SCS, the Luxemburg-based online gaming platform with over 300 million registered players worldwide. The partnership means that the Boku mobile payment service will be incorporated into Bigpoint’s key markets. The integration provides a value-added service to Bigpoint and its millions of users with a secure payment mechanism that is both fast and easy to use.
Bigpoint is an online game developer, publisher and content provider for more than 1000 global distribution partners. Bigpoint’s free-to-play games are played by over 300 million registered users in over 22 languages. The company‘s portfolio includes casual, core and hardcore titles, including Battlestar Galactica Online and Drakensang Online.
Bigpoint’s registered players simply enter their mobile phone number at checkout, and respond via SMS to confirm the payment; the charge then appears on their mobile phone bill. Merchants accepting Boku direct billing services achieve a higher conversion rate through access to advanced features and access to more paying customers including those with limited access to credit and debit cards.
“Boku helps us provide our customers with more flexibility by offering carrier billing as a full checkout payment option,” said Jochen Siegert, Head of Payments, Risk and Pricing of Bigpoint. “By adopting advanced features like continuous pricing that Boku’s web billing platform offers we are making a significant step forward, and ultimately making it easier for our players to pay by mobile,” he continued.
Bigpoint registered players can immediately begin paying online via their mobile number. For more information about becoming a Boku merchant partner, visit us here to learn more.
At Boku, we’ve taken a proactive approach to solving the complex tax issues associated with carrier billing. Our leadership team has championed Carrier operator groups to address tax inefficiencies such as those associated with value added tax (VAT). We also strive to work closely with our merchant partners to address any tax issues that may arise in conjunction with use of our mobile billing service.
We recently created a new feature that provides our merchants with information regarding how tax has been treated with each Boku transaction. This feature can be activated by enabling the “operator-tax-treatment” field on billing result callbacks. It is important to note that this feature is set to “off” by default. When turned on, this field will return one of 3 possible responses:
Description: The operator has not paid tax and the merchant is definitely liable for taxes.
Markets: Germany, Belgium, Sweden, UK (for T-Mobile, Orange, and Vodafone)
Description: The operator has paid tax and the merchant is not liable for taxes.
Markets: Australia, Turkey
Description: Even if the operator is paying tax, we cannot definitively confirm whether or not the merchant is liable for taxes.
In all circumstances, merchants should consult with their own tax advisors to determine the correct tax treatment. For any of our merchants that have questions related to this new feature, please reach out to your Boku Partnership Contact.
Mobile Web Product Experience with HTML5 Capabilities
Since we live in the world of mobile, we are constantly working to deliver the best mobile checkout experience possible. Our Mobile Web checkout experience with HMTL 5 capabilities is optimized for mobile browsers and is available on all major smartphone platforms including Safari (iPhone), Android Browser, BlackBerry Browser (OS 5.0/6.0), and Opera Mobile. By automatically detecting mobile browsers and displays in order to optimize the mobile web checkout experience, our Mobile Web experience increases conversion rates for our partners and improves the overall user experience for their customers. The integration for the Mobile Web is as quick and easy as our standard web product and, of course, our expert support staff is available to our partners every step of the way.
In-App Purchasing with Android SDK v3.0
Our Android SDK v3.0 is now supported in 60+ countries including China and Croatia. If you are a partner currently using our old SDK and would like to update, no code changes are required.
If you’d like to learn more about our technology and integrating Boku as payment option, you can find more information here: http://www.boku.com/contact/merchant-signup/
In addition to being selected as one of 7 services as “Top Start-Up” by judges at MobileBeat2009, we also announced our integration with Icebreaker and their Crush or Flush mobile social network.
With Boku, Icebreaker users are able to purchase “Coins,” a virtual currency, for use on the Crush or Flush™ mobile social network with their mobile phones, bringing the convenience of mobile payments to the mobile community. Additionally, Boku enables Icebreaker to bill for coins in instances where WAP billing is not available.