Today Boku has extended their agreement with Microsoft to bring carrier billing to all Windows 10 devices on Orange France, including Windows Phones, Surface tablets, PC’s and laptops. As part of the expanded integration with Boku, Windows 10 customers on Orange France will be able to use their mobile phone number to save their mobile account as their preferred payment method when making any purchase in the Windows Store.
This is the first time carrier billing will be offered as a payment option for the Windows Store in France and will be available across a full range of devices including Windows Phones, Surface Tablets and any PC or laptop running Windows 10.
France is one of the top global markets for Windows 10 adoption, which currently has over 400 Million downloads globally. Orange boasts over 29 Million subscribers, nearly 40% marketshare, in France.
Today Boku is announcing the expansion of carrier billing for Spotify music lovers in Switzerland via Swisscom. This partnership will help 6.5 Million Swisscom Subscribers to access carrier billing as a payment option for Spotify Premium, creating recurring payments quickly and easily using only their mobile number.
Today, Boku announced a significant expansion of our relationship with Microsoft in two key European markets, the UK and Italy, adding carrier billing as a payment option for Windows Store purchases made on Windows 10 devices.
Now, O2 subscribers in the UK and Wind subscribers in Italy can purchase apps, software, movies, music, games and more on any Windows 10 device including mobile phones, tablets, PCs, and laptops using only their phone number.
This expansion comes quick on the heels of our deal with Microsoft in other key developed markets – the US, Germany and Switzerland – proof that carrier billing is the alternative payment of choice in developed and emerging markets alike.
The new Windows Store is available in 242 markets worldwide, and this is the first time carrier billing will be offered as a payment option for Windows 10 devices in the UK and Italy. Windows 10 is also seeing steady growth globally, having already been installed on more than 350 million devices.
Today Boku is announcing the expansion of carrier billing for streaming music lovers with key carrier partnerships in Germany. Now every major carrier in Germany is allowing their subscribers to gain access to Spotify Premium and set up recurring payments using only their mobile number. With this deal, Spotify now offers customers in Germany a carrier billing option for digital their music purchases.
Today Boku is announcing the expansion of carrier billing for streaming music lovers with key carrier partnership in Ireland. Starting 1st July 2016, Boku’s new partnership with Three will enable the subscribers to gain access to one of Ireland’s most popular streaming music services: Deezer. In addition to having the option of making Deezer purchases using only their mobile phone number, Three customers in Ireland can subscribe for a free trial of Deezer Premium Plus.
As some of you may have seen, this morning DaoPay announced its acquisition of our landline-based “pay by call” service (formerly mopay Call – created by mopay, acquired by Boku in 2014). This agreement allows Boku to transition our landline offering to a trusted partner while we continue to expand our industry-leading mobile carrier billing service.
By working with DaoPay, we have ensured that our merchants’ technical migration is a simple, frictionless reconfiguration. The DaoPay API also brings with it a number of advantages above and beyond our current landline offering including:
Fully flexible tariffs in most countries
Advanced reporting and analysis
Patented dial-through logic (no PIN announcement)
Online overview of past invoices and payment status
Consumer loyalty programme
To read the full announcement press release, go here. If you have any questions for Boku, please feel free to reach out to [email protected]
Today, Boku announced a new direct carrier billing partnership with 3 Hong Kong, one of Hong Kong’s leading mobile carriers and part of the 3 global network which provides mobile services to customers across Australia, Austria, Denmark, Macau, Indonesia, Ireland, Italy, Sweden, and the United Kingdom.
This new partnership continues Boku’s rapid expansion in Asia, which has included the opening of new offices in Asia over the past year to serve our growing list of merchant and carrier partners throughout the region. Hong Kong is a particularly attractive market for carrier billing, according to recent Nielsen research. As of early 2014, smartphone penetration in Hong Kong stood at over 87%, with more than 31% of the population owning more than one phone, and 28% of all mobile users participating in some form of m-commerce in the previous month.
Through the new partnership with Boku, 3 Hong Kong subscribers will be able to make purchases on their mobile devices using their mobile phone numbers. At checkout, users choose an item they want to purchase, enter their mobile numbers, and confirm the purchase via text. Their items are then billed to their mobile accounts.
This new partnership with 3 Hong Kong opens millions of new mobile consumers to our industry-leading roster of premium global merchant partners, including Facebook, Sony, Spotify, Electronic Arts, Valve, Wargaming, and many more.
When we announced that Boku’s new e-Money initiative in Europe, we received a flood of inbound questions. What does this license mean for Boku? For the mobile payments industry? What new doors does the license open? How can merchants leverage e-Money?
To answer all of those questions and more, we sat down with James Patmore, Managing Director of EMEA for Boku, to create a video series speaking directly to the questions from merchants and carriers alike. We’ve included the first of these videos below.
James covers a number of topics, some of which are outlined below.
Bringing direct operator billing to physical goods
Some challenges with financial regulations
Benefits of operators outsourcing e-Money related challenges
Today, our company announced the acquisition of one of our strongest and most respected competitors, mopay. This acquisition brings about the combination of two world-renowned companies and teams in carrier billing for the benefit of merchants, carriers, and consumers alike.
As a result of this acquisition, Boku will become the single largest standalone provider of carrier billing-based mobile payment services in the world. To say that today is an important day in the history of our company and our industry would be a tremendous understatement.
As our CEO, Jon Prideaux, commented this morning: “By coming together we’ve created a company that can realize the vision of charging purchases to your phone bill as a truly global payment method at scale. Together, Boku and mopay serve some of the largest digital merchants in the world and together and we have one tremendous pipeline in the works.”
Those merchants include marquee mopay customers such as Valve, gameloft, and Wargaming. These companies will join long-standing Boku merchant partners such as Facebook, Sony, Spotify, and Electronic Arts, as well as new partners IPC Media and corethree, who are helping to bring carrier billing further into the real world through our company’s e-Money initiative.
Ultimately, the merger represents a combination of two largely complementary organizations, with similar value propositions to carriers and merchants across the virtual, digital and physical goods categories. The combined assets of the two companies will offer greater scale and operational efficiency and a more standardized carrier billing solution to all.
Our new organization offers mobile payments in more than 80 countries around the world, reaching close to 5 billion consumers.
We look forward to continuing to build upon the solid foundation laid by both Boku and mopay over the years, serving our customers and partners, and bringing the power of mobile payments to more consumers across the globe. Together.
A recent study conducted by SuperData Research focused on microtransactions occurring via game consoles such as the Xbox One, PS4, and Wii U. The study found that microtransaction volume is increasing rapidly. The report defines microtransactions as small in-game purchases of economy-based downloadable content, such as in-game currency, vanity items, weapons, songs, vehicles and class unlocks. Microtransaction revenues in 2013 totaled $352 million; which was up from $295 million the previous year. Interestingly, not only was overall revenue up, but average revenue per paying user (ARPPU) was also on the rise. Meaning, while more players are entering the ecosystem causing more money to be spent in the aggregate, the amount individual paying players in the system spend via microtransctions is increasing year over year. The graph at right displays the positive trends in both overall revenue and ARPPU per year as measured from 2010 through 2013.
Boku is thrilled to be on the front lines of this through our partnership with Sony to enable direct carrier billing with its decreased friction and increased revenue, providing a way for game console companies to capitalize on these growing trends in consumer behavior. We’re committed to expanding the way we think about monetization by helping companies introduce direct carrier billing on any platform.
We look forward to expanding our offering onto more platforms with more partners in more countries. If you’d like to learn more about how Boku can help grow your business, drop us a line here: http://www.boku.com/merchant-partnerships/