MUMBAI, India–ALTBalaji, the largest digital platform for exclusive and original shows from India, has partnered with Boku, the global leader in carrier billing-based mobile payments, to bring carrier billing as a payment option to international users. ALTBalaji has clocked over 5 million downloads across iOS and Android users with subscribers from over 75 countries.
Through this collaboration, ALTBalaji’s content will now be accessible to millions of consumers globally through Boku’s carrier partners. ALTBalaji appointed Mr. Subhash R Ghosh, Founder & MD of Lemon Advisors Pte. Ltd, a leading technology-consulting firm, to facilitate alliances with Boku and carrier partners.
Commenting on this partnership, Mr. Sunil Nair, COO, ALTBalaji said, “ALTBalaji is committed to enhancing consumer experience and carrier billing is one such avenue for frictionless platform-customer relationship. Our partnership with Boku will enable viewers and new customers across the globe to pay in a way that is 100% mobile, convenient, and enables them access our content instantly. We have found Boku to be a great service partner enabling ALTBalaji to offer its streaming service to Indians around the globe, in any market, on any device.”
“Video streaming services like ALTBalaji represent a massive opportunity not just for the carrier billing industry or the carriers, but for the streaming companies themselves. With so much original content available to consumers, such high demand and so many options, there has never been a more important time for streaming services to claim market share and build brand loyalty among new consumers, including those who need or prefer a fully mobile payment solution. ALTBalaji is leading the way for others in their industry on many fronts including payments,” added Mr. Maximilian Lehmann, Vice President Business Development Asia Pacific & MENA, Boku.
ALTBalaji is the only digital platform launched with 7 original Hindi shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa Sii Wafaa, Romil and Jugal, The Test Case, Class of 2017 and one regional Tamil language show, Maya Thirrai. The upcoming original shows are Bose, Ragini MMS Returns, Cybersquad, Dhimaner Dinkaal (Bengali regional show), Karrle Tu Bhi Mohabbat season 2, PM Selfiewallie , Puncch Beat, FourPlay, Haq Se, Kehne Ko Humsafar Hain, Pammi Aunty, Kapoor’s and much more.
Balaji Telefilms’ foray into original shows on digital platforms, ALT Digital Media Entertainment Limited, is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever, and however. ALTBalaji’s offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive, and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform.
Boku is a leading direct carrier billing mobile payments company integrated with hundreds of mobile operators all over the world. Its bank-grade payments technology allows consumers to charge purchases to their mobile phone bill. Boku partners with global merchants including Facebook, Sony, Spotify, and many more. Based in San Francisco with offices in Europe, Latin America, and Asia, Boku is funded by leading Silicon Valley entrepreneurs and venture capitalists including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and NEA.