Yesterday, Boku announced a partnership with PlayJam, the premier global platform for games on TV. The partnership brings carrier billing to smart televisions and other consumer electronics around the world, including devices from Samsung, Panasonic, LGE, Vizio, Western Digital, Google TV and VESTEL.
This agreement allows more than 90 Million consumers to use their mobile phone number to purchase games, upgrades and other services on PlayJam’s global marketplace. PlayJam’s network represents over 45% of all games played on Smart TVs in over 100 territories worldwide and serves over 150 TV apps on a wide variety of CE manufacturer devices. Users can checkout simply by entering in their mobile phone number with the charges appearing on their carrier bill.
PlayJam-enabled devices offer customers access to the Boku® mobile payments platform in more than a dozen different markets, including the United States, the United Kingdom, Canada, France, Germany, Russia, Spain, Poland and others. The PlayJam platform SDK offers game developers an easy way to enhance and monetize their games across all Smart TV brands with features like mobile game controller application, pre-roll advertising, in-app payments, pre-paid card, save state, leaderboards, tournaments, social integration, gamer profile and more.
Thanks to everyone for making this partnership possible. Looking forward to much success.