Boku’s direct carrier billing platform offers an alternative customer acquisition route for digital content merchants. Use of Boku’s platform has boosted subscriber numbers for customers such as Spotify due to its ease of use. The company is well positioned to benefit from the growth of digital content, as well as from connecting its existing merchants to additional carriers in multiple countries. Today’s trading update confirms that there is strong and growing demand for the Boku platform and that the company has now reached EBITDA profitability on a run rate basis.
BRR Media interview with Jon Prideaux taking a look at the company following IPO, and what lies ahead.
Jon Prideaux is the CEO at BOKU who, on 20 November 2017, went public on AIM at an initial £125m valuation and quickly popped to £160m. Boku’s platform brings merchants and mobile operators together to transform 5 billion mobile phone subscribers into the world’s largest pool of customers. That’s more users than Visa and Mastercard combined!
Jon provides the following insights:
- How to smoothly transition out of – or indeed into – the role of CEO
- How to plan and execute an IPO
- Why he believes company leaders need to view their IPO as an “entrance” not an “exit”!
- How Boku developed a consistent culture across the globe even when they acquired local businesses
- How Jon is motivating Boku’s senior team to drive the business forward rather than resting on their laurels after the IPO