Boku’s direct carrier billing platform offers an alternative customer acquisition route for digital content merchants. Use of Boku’s platform has boosted subscriber numbers for customers such as Spotify due to its ease of use. The company is well positioned to benefit from the growth of digital content, as well as from connecting its existing merchants to additional carriers in multiple countries. Today’s trading update confirms that there is strong and growing demand for the Boku platform and that the company has now reached EBITDA profitability on a run rate basis.
The Boku team will be attending and can answer any questions you might have about how carrier billing can boost monetization.
ICE Totally Gaming is the B2B gaming event that brings together the international online and offline gaming sectors. ICE represents the entire gaming industry covering landbased and online channels across all sectors. ICE continues to be the leading industry event due to its size and scale, the quality and quantity of the audience and the consequent networking and business development opportunities it offers.
BRR Media interview with Jon Prideaux taking a look at the company following IPO, and what lies ahead.Read full post
Jon Prideaux is the CEO at BOKU who, on 20 November 2017, went public on AIM at an initial £125m valuation and quickly popped to £160m. Boku’s platform brings merchants and mobile operators together to transform 5 billion mobile phone subscribers into the world’s largest pool of customers. That’s more users than Visa and Mastercard combined!
Jon provides the following insights:
- How to smoothly transition out of – or indeed into – the role of CEO
- How to plan and execute an IPO
- Why he believes company leaders need to view their IPO as an “entrance” not an “exit”!
- How Boku developed a consistent culture across the globe even when they acquired local businesses
- How Jon is motivating Boku’s senior team to drive the business forward rather than resting on their laurels after the IPO
MUMBAI, India–ALTBalaji, the largest digital platform for exclusive and original shows from India, has partnered with Boku, the global leader in carrier billing-based mobile payments, to bring carrier billing as a payment option to international users. ALTBalaji has clocked over 5 million downloads across iOS and Android users with subscribers from over 75 countries.
Through this collaboration, ALTBalaji’s content will now be accessible to millions of consumers globally through Boku’s carrier partners. ALTBalaji appointed Mr. Subhash R Ghosh, Founder & MD of Lemon Advisors Pte. Ltd, a leading technology-consulting firm, to facilitate alliances with Boku and carrier partners.
Commenting on this partnership, Mr. Sunil Nair, COO, ALTBalaji said, “ALTBalaji is committed to enhancing consumer experience and carrier billing is one such avenue for frictionless platform-customer relationship. Our partnership with Boku will enable viewers and new customers across the globe to pay in a way that is 100% mobile, convenient, and enables them access our content instantly. We have found Boku to be a great service partner enabling ALTBalaji to offer its streaming service to Indians around the globe, in any market, on any device.” Read full post
Today, Boku announces three new carrier expansions to our global Spotify partnership, allowing millions more new mobile subscribers to sign up for Spotify Premium using only their mobile number across France, Australia, and Malaysia. Now, more than 12.6 million BYT subscribers in France can stream their favorite music using Spotify Premium, with the subscription fee appearing on their pre or post-paid mobile plan.
In Malaysia, this same functionality is coming to subscribers of Maxis Communications, the 3rd largest telecommunications provider in the country with more than 11 million subscribers.
Finally, the second largest carrier in Australia, Optus, will expand carrier billing to include Spotify Premium subscriptions for nearly 8.5 million subscribers.
The new expansions come after a year of rapid growth for the carrier billing partnership between Boku and Spotify, which also saw the companies bring direct carrier billing to Japan, Switzerland, and Germany. Read full post
Earlier this year, just ahead of Build, Microsoft announced that Windows 10 is now running on over 500 million devices worldwide, an incredible landmark for one of the most seamless consumer experiences ever created across mobile, desktops, laptops, and gaming consoles.
One critical component to the continued expansion and adoption of Windows 10 has been, and will continue to be, the ability for every consumer to make purchases via the Windows Store. To that end, Microsoft and Boku have been working since the launch of Windows 10 to provide carrier billing as a credit alternative for consumers in major markets worldwide – from Canada, to the UK, Russia, Turkey, Poland, Italy, France, and many more.
Through these partnerships, hundreds of millions of mobile subscribers now have the ability to make purchases across Windows 10 devices using only their mobile account. While this is an incredible benefit for current Windows users in these markets, carrier billing also opens a significant opportunity for Microsoft to attract new, paying users by providing them a mobile-only payment option within the Windows Store.
Today, Boku and Microsoft continue the global expansion of this industry-leading carrier billing partnership with three new markets: Spain, Austria, and Romania. Read full post