MUMBAI, India–ALTBalaji, the largest digital platform for exclusive and original shows from India, has partnered with Boku, the global leader in carrier billing-based mobile payments, to bring carrier billing as a payment option to international users. ALTBalaji has clocked over 5 million downloads across iOS and Android users with subscribers from over 75 countries.
Through this collaboration, ALTBalaji’s content will now be accessible to millions of consumers globally through Boku’s carrier partners. ALTBalaji appointed Mr. Subhash R Ghosh, Founder & MD of Lemon Advisors Pte. Ltd, a leading technology-consulting firm, to facilitate alliances with Boku and carrier partners.
Commenting on this partnership, Mr. Sunil Nair, COO, ALTBalaji said, “ALTBalaji is committed to enhancing consumer experience and carrier billing is one such avenue for frictionless platform-customer relationship. Our partnership with Boku will enable viewers and new customers across the globe to pay in a way that is 100% mobile, convenient, and enables them access our content instantly. We have found Boku to be a great service partner enabling ALTBalaji to offer its streaming service to Indians around the globe, in any market, on any device.”
“Video streaming services like ALTBalaji represent a massive opportunity not just for the carrier billing industry or the carriers, but for the streaming companies themselves. With so much original content available to consumers, such high demand and so many options, there has never been a more important time for streaming services to claim market share and build brand loyalty among new consumers, including those who need or prefer a fully mobile payment solution. ALTBalaji is leading the way for others in their industry on many fronts including payments,” added Mr. Maximilian Lehmann, Vice President Business Development Asia Pacific & MENA, Boku.
ALTBalaji is the only digital platform launched with 7 original Hindi shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa Sii Wafaa, Romil and Jugal, The Test Case, Class of 2017 and one regional Tamil language show, Maya Thirrai. The upcoming original shows are Bose, Ragini MMS Returns, Cybersquad, Dhimaner Dinkaal (Bengali regional show), Karrle Tu Bhi Mohabbat season 2, PM Selfiewallie , Puncch Beat, FourPlay, Haq Se, Kehne Ko Humsafar Hain, Pammi Aunty, Kapoor’s and much more.
Balaji Telefilms’ foray into original shows on digital platforms, ALT Digital Media Entertainment Limited, is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever, and however. ALTBalaji’s offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive, and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform.
Boku is a leading direct carrier billing mobile payments company integrated with hundreds of mobile operators all over the world. Its bank-grade payments technology allows consumers to charge purchases to their mobile phone bill. Boku partners with global merchants including Facebook, Sony, Spotify, and many more. Based in San Francisco with offices in Europe, Latin America, and Asia, Boku is funded by leading Silicon Valley entrepreneurs and venture capitalists including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and NEA.
Today Boku has extended their agreement with Microsoft to bring carrier billing to all Windows 10 devices on Orange France, including Windows Phones, Surface tablets, PC’s and laptops. As part of the expanded integration with Boku, Windows 10 customers on Orange France will be able to use their mobile phone number to save their mobile account as their preferred payment method when making any purchase in the Windows Store.
This is the first time carrier billing will be offered as a payment option for the Windows Store in France and will be available across a full range of devices including Windows Phones, Surface Tablets and any PC or laptop running Windows 10.
France is one of the top global markets for Windows 10 adoption, which currently has over 400 Million downloads globally. Orange boasts over 29 Million subscribers, nearly 40% marketshare, in France.
Today Boku is announcing a new office in Singapore to further expand their footprint in Asia, one of the fastest growing regions for carrier billing. Max Lehmann, Boku VP of Business Development Asia, will head up the office which will be responsible for all of Boku’s business operations in the Asia Pacific region. This is Boku’s fifth office in Asia, which already included offices in Tokyo, Taipei City, Beijing and Mumbai. The new Singapore office provides a strategic advantage for Boku, as it’s centrally located and long considered the business hub for all Asian Pacific markets.
Global carrier billing revenue is expected to reach $25 billion by 2020, with Asia being the most significant driver, contributing to over 50% of overall revenue (Ovum, 2015). Boku has recently seen tremendous growth in emerging markets in Asia, as well as in developed Asian markets like Japan, Taiwan and Singapore. This, coupled with many major app stores and subscription services all recently adopting carrier billing as a mobile payment method and Boku’s partnerships with premier Asian carriers means continued business opportunities in these markets for the foreseeable future.
If merchants would like to hear more details, please reach out to us at [email protected].
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Today Boku is pleased to announce that it has secured $13.75 million in further venture funding to expand carrier billing across numerous carrier connections in developed and emerging markets around the globe.
Several of Boku’s existing venture investors from Silicon Valley have followed on with their investments, including Khosla Ventures, Benchmark Capital, NEA, Index Ventures and DAG Ventures, in addition to a other new and existing investors in the UK, US and Asia. This new portion of venture funding, which was oversubscribed from Boku’s initial financing plans, brings the total amount Boku has raised to $91 million since its founding in 2009.
The funding will allow Boku to build and activate new waves of carrier connections across the globe, providing millions of new cell phone subscribers to fuel Boku’s growth. Historically carrier billing was viewed as the preferred payment method for consumers in emerging markets; those with little or no access to credit cards or bankcards to participate in ecommerce. Recently, Boku has seen explosive growth in developed markets through partnerships with premier merchants and carriers making carrier billing the preferred alternative payment option for both developed and emerging economies.
Download full press release (PDF)
Today, Boku announced a significant expansion of our relationship with Microsoft in two key European markets, the UK and Italy, adding carrier billing as a payment option for Windows Store purchases made on Windows 10 devices.
Now, O2 subscribers in the UK and Wind subscribers in Italy can purchase apps, software, movies, music, games and more on any Windows 10 device including mobile phones, tablets, PCs, and laptops using only their phone number.
This expansion comes quick on the heels of our deal with Microsoft in other key developed markets – the US, Germany and Switzerland – proof that carrier billing is the alternative payment of choice in developed and emerging markets alike.
The new Windows Store is available in 242 markets worldwide, and this is the first time carrier billing will be offered as a payment option for Windows 10 devices in the UK and Italy. Windows 10 is also seeing steady growth globally, having already been installed on more than 350 million devices.
Today Boku is announcing the expansion of carrier billing for streaming music lovers with key carrier partnerships in Germany. Now every major carrier in Germany is allowing their subscribers to gain access to Spotify Premium and set up recurring payments using only their mobile number. With this deal, Spotify now offers customers in Germany a carrier billing option for digital their music purchases.
Today Boku is announcing the expansion of carrier billing for streaming music lovers with key carrier partnership in Ireland. Starting 1st July 2016, Boku’s new partnership with Three will enable the subscribers to gain access to one of Ireland’s most popular streaming music services: Deezer. In addition to having the option of making Deezer purchases using only their mobile phone number, Three customers in Ireland can subscribe for a free trial of Deezer Premium Plus.
Today, Boku partner Xsolla published a brief case study outlining the benefits that Boku carrier billing brings to their network of video game developers and publishers. Based on Xsolla data from the last year, turnover with Boku grew 10x and the company is seeing direct carrier billing becoming a big part of their game monetisation market.
If you are interested in reading the full report, head over to the Xsolla blog here.
Boku is the leading direct carrier billing mobile payments company integrated with hundreds of mobile operators all over the world. Our bank-grade payments technology allows consumers to charge purchases to their mobile phone bill via global merchant partners including Facebook, Sony, Spotify, Microsoft, Riot Games, and many more.
Xsolla provides video game developers and publishers with payment and billing services for doing business on a global scale. Our advanced monetization solutions make it easy to accept in-game payments worldwide via connection to hi-tech payment platforms.
As some of you may have seen, this morning DaoPay announced its acquisition of our landline-based “pay by call” service (formerly mopay Call – created by mopay, acquired by Boku in 2014). This agreement allows Boku to transition our landline offering to a trusted partner while we continue to expand our industry-leading mobile carrier billing service.
By working with DaoPay, we have ensured that our merchants’ technical migration is a simple, frictionless reconfiguration. The DaoPay API also brings with it a number of advantages above and beyond our current landline offering including:
- Fully flexible tariffs in most countries
- Advanced reporting and analysis
- Patented dial-through logic (no PIN announcement)
- Online overview of past invoices and payment status
- Consumer loyalty programme
To read the full announcement press release, go here. If you have any questions for Boku, please feel free to reach out to [email protected]
Tomorrow, Tuesday, August 4 from 11:05am – 12:20pm Eastern Time, Boku’s own Gary Miller will be appearing on CAST 2015 to discuss “context-driven” testing. If you are a software testing professional who would like to attend, please register at this link: http://www.associationforsoftwaretesting.org/conference/cast-2015/
The financial industry is notorious for its unwillingness to change. Change is often avoided unless absolutely necessary, and usually at the behest of company executives. This session will focus on the story of Gary’s journey moving from test cases to context-driven testing in a start-up financial technology company and the invitation to change that never arrived.
He felt motivated to change the company’s approach and moved from a test case culture to a testing program based on a heuristic test strategy model. This journey required planning, passion, a leap of faith, and applying other tester’s advice and experiences. His team incorporated techniques and approaches learned in rapid software testing, learning many lessons through this experience.
Gary will show you how to plan your own journey towards context-driven testing and how to gain confidence in enacting that change. Additionally, he will show how to combine community advice with your own experience to catalyze improvements and forward momentum. He will also share tips on how to obtain support from people who matter, and how your passion for testing can help teams embrace change.
Again, if you would like to join Gary tomorrow – please register at the following link: http://www.associationforsoftwaretesting.org/conference/cast-2015/