Today, Boku announces an expansion to bring direct carrier billing to Windows Store customers in Turkey in partnership with Turkcell, the leading mobile phone operator of Turkey. As part of Microsoft’s integration with Boku, Windows 10 customers in Turkey will be able to use their mobile account as a payment option when making purchases in the Windows Store. Customers can now make purchases across the full range of Windows 10 devices, including mobile phones, tablets, PCs, laptops, and Xbox.
Turkcell holds the largest marketshare in Turkey, with more than 34 million mobile subscribers. In addition, Turkcell serves a total of nine markets including Ukraine, Belarus, Kazakhstan, Azerbaijan, Georgia, and others, bringing the carrier’s total subscriber base to nearly 69 million subscribers.
Turkey’s mobile market is significant, with more than 71 million mobile phones across more than 79 million residents. Credit card penetration sits at just 33%, and debit card penetration is 43%, making carrier billing a very attractive source of revenue for online merchants like Microsoft.
A note from the CEO, Jon Prideaux:
I am delighted to announce that Gillian Davies will be joining Boku as its new CFO. While new to mobile payments, Gillian brings with her a wealth of experience as well as a fresh perspective that will serve Boku well as our global operations continue to expand.
Gillian is an internationally experienced Group Finance Director with an extremely strong track record with blue chip multinationals across a range of sectors including industrial, support services and marketing. She has more than a decade of CFO experience in the UK as Group Finance Director of 4imprint Group, an international direct marketer of promotional products.
The 4imprint Group evolved over her tenure, and has UK, US and European subsidiaries. At various times 4imprint has operated both web and field based selling models. Prior to that, Gillian held various finance roles in the pharmaceutical, chemicals and paper industries, having originally qualified as an Auditor with KPMG.
Gillian’s official start date is today, January 23rd, while she is visiting our San Francisco office, and will be based in our London office after that. Welcome Gillian!
Today Boku has extended their agreement with Microsoft to bring carrier billing to all Windows 10 devices on Orange France, including Windows Phones, Surface tablets, PC’s and laptops. As part of the expanded integration with Boku, Windows 10 customers on Orange France will be able to use their mobile phone number to save their mobile account as their preferred payment method when making any purchase in the Windows Store.
This is the first time carrier billing will be offered as a payment option for the Windows Store in France and will be available across a full range of devices including Windows Phones, Surface Tablets and any PC or laptop running Windows 10.
France is one of the top global markets for Windows 10 adoption, which currently has over 400 Million downloads globally. Orange boasts over 29 Million subscribers, nearly 40% marketshare, in France.
Today Boku has announced that carrier-billed subscriptions for music streaming service Spotify, which launched in Japan in September, is now available across the country’s three largest carriers: KDDI, Softbank and NTT Docomo.
With this partnership more than 158 million mobile subscribers can now use their mobile phone as a payment option for their Spotify Premium subscriptions. This marks the Japanese launch of Boku’s Phone-on-File technology, which allows merchants to manage renewal charges on a user’s mobile account in the same way as they do with cards.
Spotify gains the ability to utilize carrier billing as a powerful way to acquire new Japanese customers who find using their mobile phone number for purchases to be the easiest and most secure way to pay on any device, including PC and mobile web-based purchases. Once a free Spotify Premium trial has expired, the subscription fee will automatically appear on the user’s mobile phone bill.
Today Boku is announcing the expansion of carrier billing for Spotify music lovers in Switzerland via Swisscom. This partnership will help 6.5 Million Swisscom Subscribers to access carrier billing as a payment option for Spotify Premium, creating recurring payments quickly and easily using only their mobile number.
Today Boku is announcing an expanded agreement with Microsoft Corp. to bring Boku® direct carrier billing as a payment option to all Windows 10 devices on Beeline in Russia and Orange in Poland. As part of the expanded integration with Boku, Windows 10 customers on these carriers will be able to use their mobile phone number to save their mobile account as their preferred payment method when making any purchase in the Windows Store.
This is the first time carrier billing will be offered as a payment option for the Windows Store in these countries and will be available across a full range of devices including Window Phone, Surface Tablet and any PC or laptop running Windows 10.
Windows 10 is seeing steady growth globally, having already been installed on more than 400 million devices. Beeline Russia has over 60 Million mobile subscribers, and Orange Poland has over 16 Million mobile subscribers.
Today Boku is announcing a new office in Singapore to further expand their footprint in Asia, one of the fastest growing regions for carrier billing. Max Lehmann, Boku VP of Business Development Asia, will head up the office which will be responsible for all of Boku’s business operations in the Asia Pacific region. This is Boku’s fifth office in Asia, which already included offices in Tokyo, Taipei City, Beijing and Mumbai. The new Singapore office provides a strategic advantage for Boku, as it’s centrally located and long considered the business hub for all Asian Pacific markets.
Global carrier billing revenue is expected to reach $25 billion by 2020, with Asia being the most significant driver, contributing to over 50% of overall revenue (Ovum, 2015). Boku has recently seen tremendous growth in emerging markets in Asia, as well as in developed Asian markets like Japan, Taiwan and Singapore. This, coupled with many major app stores and subscription services all recently adopting carrier billing as a mobile payment method and Boku’s partnerships with premier Asian carriers means continued business opportunities in these markets for the foreseeable future.
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Today Boku is pleased to announce that it has secured $13.75 million in further venture funding to expand carrier billing across numerous carrier connections in developed and emerging markets around the globe.
Several of Boku’s existing venture investors from Silicon Valley have followed on with their investments, including Khosla Ventures, Benchmark Capital, NEA, Index Ventures and DAG Ventures, in addition to a other new and existing investors in the UK, US and Asia. This new portion of venture funding, which was oversubscribed from Boku’s initial financing plans, brings the total amount Boku has raised to $91 million since its founding in 2009.
The funding will allow Boku to build and activate new waves of carrier connections across the globe, providing millions of new cell phone subscribers to fuel Boku’s growth. Historically carrier billing was viewed as the preferred payment method for consumers in emerging markets; those with little or no access to credit cards or bankcards to participate in ecommerce. Recently, Boku has seen explosive growth in developed markets through partnerships with premier merchants and carriers making carrier billing the preferred alternative payment option for both developed and emerging economies.
Today Boku is announcing an expansion of their partnership with Google and Bite to bring carrier billing as a payment option for all purchases made on Google Play. Eligible purchases include: apps, in app purchases, games, music, movies and books. Bite is Lithuania’s 3rd largest cell phone carrier, and Lithuania’s low card penetration make it a perfect candidate for Boku and Google to team up and provide carrier billing as a payment option in Google Play.
Today Boku is announcing the expansion of carrier billing for streaming music lovers with key carrier partnerships in Germany. Now every major carrier in Germany is allowing their subscribers to gain access to Spotify Premium and set up recurring payments using only their mobile number. With this deal, Spotify now offers customers in Germany a carrier billing option for digital their music purchases.