Launch on your terms
Choose the partners, markets, and launch order that fit your growth strategy, without waiting on partner-owned platforms or reseller priorities.
Bundling
Turn distribution partners into your fastest growth channel
Telcos, wallets, and digital platforms already have the customers you want to reach. Boku’s subscription bundling platform gives you access to one of the largest partner networks in the market, with the flexibility to work with any partner you choose through one integration, and full control over offers and commercial terms.
Trusted by Spotify, Meta, Microsoft, Netflix, Tencent and many more across 60+ countries.
Faster launches. No custom integrations
Integrate once, then launch and manage bundles across multiple partners and regions without rebuilding the process each time, reducing time to market.
Optimize every partnership
Track conversion, churn, and subscriber growth across every partner using standardized reporting and a central analytics dashboard. Use performance insights to make confident decisions, prove ROI, and scale what works.
One integration, unlimited partners
Subscriber growth is hard. One bundling integration makes it easier.
Bundling works, but scaling it is hard. Every new partner means a new integration, new commercial agreements, and more operational overhead. Growth slows as complexity builds. One Boku integration removes that friction, giving you a repeatable way to launch and scale partner-led growth globally. In mobile-first markets, partner distribution might be the only scalable acquisition route.
Strategic features
One integration.
Unlimited distribution
Boku is built for subscription providers that want partner-led growth without losing control. Choose the partners you want, build offers that fit each market, and scale distribution with clear performance visibility across every partnership.
Choose any partner
Connect once to access our global partner network. Launch new partners without rebuilding integrations, giving you the flexibility to expand across markets on your terms.
Own the partner relationship
Work directly with partners you choose, not through a predefined ecosystem. Build differentiated offers, negotiate stronger terms, and create partnerships designed to perform.
Performance visibility and optimization
Track revenue, conversion, and retention across every partner in one view. Use consistent reporting and ongoing expert support to optimize offers and scale the partnerships that perform.
REGIONAL COVERAGE
Active by region across every telco, wallet, and digital partner type
Region details
~2.13Bn-2.28Bn
Addressable subscribers
14
Partners
Telcos, wallets, and super apps act as primary consumer gateways across APAC. In many markets, wallets and banking apps drive daily engagement, making them powerful bundling partners. As adoption grows, partner-led distribution is becoming a route to scale subscriptions.
Region details
~290M - 340M
Addressable subscribers
31
Partners
North America has a mature bundling market with a broad mix of partner types, including telcos, retail, and streaming platforms. In LATAM, telcos remain central, with growing momentum from wallets and fintech partnerships expanding subscriber reach.
Region details
~370M - 500M
Addressable subscribers
45
Partners
Europe spans mature and emerging bundling markets. In Europe, established telco and distribution channels offer scale and convenience.
Region details
~260M - 320M
Addressable subscribers
19
Partners
In MEA, telcos and digital platforms play a core role in consumer access, particularly in mobile-first markets. Bundling enables subscription businesses to reach users through established channels where direct acquisition can be more limited.
how it works
Launch globally at speed with one integration
Boku gives subscription providers a repeatable model for global bundling. One integration unlocks partner distribution across markets, while we handle the complexity needed to launch and scale efficiently.
Proven at global scale
Real results for global subscription brands
How global subscription businesses drive subscriptions growth through partnerships, without growing their operational overhead.
Bundling
A new partner channel delivered 11–12% of customers in 2 months
A major entertainment streaming service in the US wanted to scale partner-led subscriber acquisition beyond telco partnerships. Previous launches required bespoke builds and lengthy integration timelines, making expansion slow and resource-intensive.
11–12% of customer base
Partner customer retention increased by 30%
Bundling
Real results for global subscription brands
How global subscription businesses drive subscriptions growth through partnerships, without growing their operational overhead.
10 markets at once
1 million subscribers in 30 days
FAQ
You ask,
we answer
Boku gives subscription providers a single platform to launch and manage bundled offers across multiple partners. Providers define partner strategy, offer structure, and rollout priorities, while Boku handles onboarding, integration, and operations, so you can focus on selecting partners, defining offers, and scaling rollout.
Bundling supports a wide range of partners, including mobile network operators (MNOs), banks and financial institutions, digital wallets, and commerce platforms. The platform is partner-agnostic, enabling subscription providers to build a distribution mix across multiple partner types based on their target markets and growth strategy. This includes telco subscription distribution through carrier billing and non-telco channels, so providers aren’t limited to a single distribution ecosystem.
Timelines vary by partner and market, but bundling through Boku is always faster than building direct integrations. Our SLA for the technical build and testing phase is 2-3 weeks on Boku’s side. Total time to launch will also depend on partner readiness, commercial agreements, and any market-specific requirements, factors that sit outside the integration itself but that our team actively manages to keep your rollout on track.
Onboarding a new partner requires alignment across technical, commercial, and operational requirements.
Boku manages the end-to-end process, including integration and coordination with partners, so subscription providers can focus on defining offers and preparing for launch, without managing onboarding directly.
Subscription providers define the structure of bundled offers, including pricing, renewal logic and packaging structure. Providers have control of their own partner roadmap and launch sequencing.
Boku implements and manages offers based on provider preferences, including updates based on performance and operational requirements, enabling ongoing optimization rather than static launches.
Launching a bundle is only the beginning. The real value comes from continuously managing and optimizing the program throughout its lifecycle.
Boku’s Product Operations team supports your bundling program as a whole product, not just the initial launch. We manage the ongoing activities that keep partnerships competitive, commercially effective, and aligned with your growth strategy.
This includes:
- Launching new bundles, promotions, and add-ons
- Updating pricing and commercial models
- Managing customer tier and entitlement changes
- Supporting new market and partner rollouts
- Coordinating product updates across multiple partners
- Monitoring performance and recommending optimizations based on data
- Most of these in-life activities require coordination across technical, commercial, and operational teams.
Boku manages that complexity on your behalf, so your team can focus on strategy and growth rather than day-to-day execution.
Our goal is to ensure your bundling program continues to evolve and deliver value long after the initial launch.
When issues arise, our operations team takes the lead, investigating, coordinating with partners, and driving resolution so you’re not managing multiple relationships at once. For technical issues, we provide 24/7 support with an average resolution time of 2.6 hours.
How involved you want to be is up to you. Some subscription providers prefer to hand off operational issues entirely; others want to stay close to the detail. Either way, we do the heavy lifting, handling the complexity across partners, keeping you informed, and bringing decisions to you for approval rather than leaving you to chase them down.
Subscription businesses are our primary audience. Our bundling platform is built specifically for recurring revenue models, not adapted from a more general use case.
It addresses two structural challenges that subscription businesses consistently face.
First, rising acquisition costs. Bundling gives you access to tens of millions of existing subscribers through partner channels, reducing reliance on paid acquisition.
Second, platform dependency. Distributing through telcos, wallets, and digital platforms diversifies your acquisition mix beyond app stores and direct-to-consumer channels. Compared to app store distribution, subscriber growth through carrier billing and telco partnerships typically delivers lower acquisition costs and stronger long-term retention particularly in markets where mobile billing is consumers’ primary payment method.
Beyond acquisition, bundling improves retention when your subscription is embedded in a partner’s broader offering, a mobile plan or a bank account, rather than sitting as a standalone charge. The platform handles the full subscription lifecycle across every partner, including entitlement management, billing, suspension, and recovery.
We currently support 50 million active bundled subscribers globally, across streaming, gaming, and digital content businesses.
Your next growth channel is already built. You just need access.
Tell us where you want to grow. We'll show you which partners get you there fastest.