Industry insights
Podcast: The future of agentic commerce and global payments
Boku CEO Stuart Neal recently joined Neil Hughes on the Tech Talks Daily podcast to unpack a major shift in global commerce.
Resources & Insights
New
How a streaming leader launched 35 global bundles with one integration
About: One of the world’s largest streaming and content businesses, with a portfolio spanning streaming, broadcast, and content brands across North America and Europe. Products used: Bundling Industry: Streaming and digital content Regions: US, Europe, Africa Use case: Bundled distribution at scale across telco, retail, and delivery partner Key takeaways One integration gave the streaming […]
New
Cards are losing checkout share. Local payment methods are why
Cards have run the checkout page for decades. That run is ending. Digital wallets, account-to-account (A2A) transfers, direct carrier billing, and buy now, pay later (BNPL) are becoming the default way people pay online, market by market, not as a niche alternative but as the main event. We tested that shift against the numbers in […]
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How subscription businesses use data to manage and grow bundling partnerships
Key takeaways Fragmented data makes performance hard to see. Standardized reporting gives commercial teams one view of which partnerships, offers and markets are performing. Reporting creates consistency; analytics makes it actionable. Together they turn lifecycle data into a standardized view commercial teams can use to make decisions. Better data means better investment decisions. Teams can […]
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Why ownership matters in subscription bundling partnerships
Key takeaways Direct vs. reseller bundling: control is the real trade-off. Both models work, what differs is who owns the commercial relationship long-term. Reseller platforms are faster to launch, slower to optimize. Less integration work, but less say over timing, offers, and partner relationships, and white-label hubs can let subscribers churn freely. Direct partnerships mean […]
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Why scaling subscription bundling partnerships is hard
Key takeaways A first bundling partnership proves the model. Scaling across partners and markets requires repeatable integration, standardized operations, and centralized reporting that grows with the portfolio rather than against it. Integration is only one part of the scaling challenge. Commercial negotiations, reconciliation, lifecycle management, and performance reporting all add maintenance and operational overhead as […]
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Why subscription bundling is becoming a growth channel
Subscription bundling is a distribution model where digital service providers partner with wallets, telcos, banks, retailers, and digital platforms to acquire and retain subscribers outside of app stores. The subscription businesses scaling fastest are running it as a dedicated growth channel, with repeatable operations, centralized reporting, and direct partner relationships they own and build over […]
Industry insights
Guest blog: The cross-border payment method problem everyone sells as solved
As the payments landscape continues to evolve, it’s valuable to hear from people who’ve built and operated payment systems at global scale. In this guest article, Matthew Leavenworth and Srinivas Rao draw on decades of experience to explore the operational realities of cross border payments and why supporting local payment methods is only part of […]
Boku Delivers Value
What is bundling? The indirect growth engine powering the next phase of subscription expansion
Today's global subscription economy is estimated at approximately $500 billion. It is forecast to exceed $1 trillion over the next decade, according to the Zuora Subscription Economy Index and industry forecasts from UBS and Fortune Business Insights. Many digital services across streaming, utility
Regional expertise
Pix payments: How Brazil’s instant payment system rewrote the rules
Across Brazil, from street vendors to online marketplaces, the way people pay has undergone a seismic shift. At the centre of it all is a real-time, account-to-account (A2A) payment system called Pix.
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