MUMBAI, India–ALTBalaji, the largest digital platform for exclusive and original shows from India, has partnered with Boku, the global leader in carrier billing-based mobile payments, to bring carrier billing as a payment option to international users. ALTBalaji has clocked over 5 million downloads across iOS and Android users with subscribers from over 75 countries.
Through this collaboration, ALTBalaji’s content will now be accessible to millions of consumers globally through Boku’s carrier partners. ALTBalaji appointed Mr. Subhash R Ghosh, Founder & MD of Lemon Advisors Pte. Ltd, a leading technology-consulting firm, to facilitate alliances with Boku and carrier partners.
Commenting on this partnership, Mr. Sunil Nair, COO, ALTBalaji said, “ALTBalaji is committed to enhancing consumer experience and carrier billing is one such avenue for frictionless platform-customer relationship. Our partnership with Boku will enable viewers and new customers across the globe to pay in a way that is 100% mobile, convenient, and enables them access our content instantly. We have found Boku to be a great service partner enabling ALTBalaji to offer its streaming service to Indians around the globe, in any market, on any device.”
“Video streaming services like ALTBalaji represent a massive opportunity not just for the carrier billing industry or the carriers, but for the streaming companies themselves. With so much original content available to consumers, such high demand and so many options, there has never been a more important time for streaming services to claim market share and build brand loyalty among new consumers, including those who need or prefer a fully mobile payment solution. ALTBalaji is leading the way for others in their industry on many fronts including payments,” added Mr. Maximilian Lehmann, Vice President Business Development Asia Pacific & MENA, Boku.
ALTBalaji is the only digital platform launched with 7 original Hindi shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa Sii Wafaa, Romil and Jugal, The Test Case, Class of 2017 and one regional Tamil language show, Maya Thirrai. The upcoming original shows are Bose, Ragini MMS Returns, Cybersquad, Dhimaner Dinkaal (Bengali regional show), Karrle Tu Bhi Mohabbat season 2, PM Selfiewallie , Puncch Beat, FourPlay, Haq Se, Kehne Ko Humsafar Hain, Pammi Aunty, Kapoor’s and much more.
Balaji Telefilms’ foray into original shows on digital platforms, ALT Digital Media Entertainment Limited, is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever, and however. ALTBalaji’s offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive, and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform.
Boku is a leading direct carrier billing mobile payments company integrated with hundreds of mobile operators all over the world. Its bank-grade payments technology allows consumers to charge purchases to their mobile phone bill. Boku partners with global merchants including Facebook, Sony, Spotify, and many more. Based in San Francisco with offices in Europe, Latin America, and Asia, Boku is funded by leading Silicon Valley entrepreneurs and venture capitalists including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and NEA.
Today, Boku announces three new carrier expansions to our global Spotify partnership, allowing millions more new mobile subscribers to sign up for Spotify Premium using only their mobile number across France, Australia, and Malaysia. Now, more than 12.6 million BYT subscribers in France can stream their favorite music using Spotify Premium, with the subscription fee appearing on their pre or post-paid mobile plan.
In Malaysia, this same functionality is coming to subscribers of Maxis Communications, the 3rd largest telecommunications provider in the country with more than 11 million subscribers.
Finally, the second largest carrier in Australia, Optus, will expand carrier billing to include Spotify Premium subscriptions for nearly 8.5 million subscribers.
The new expansions come after a year of rapid growth for the carrier billing partnership between Boku and Spotify, which also saw the companies bring direct carrier billing to Japan, Switzerland, and Germany.
Earlier this year, just ahead of Build, Microsoft announced that Windows 10 is now running on over 500 million devices worldwide, an incredible landmark for one of the most seamless consumer experiences ever created across mobile, desktops, laptops, and gaming consoles.
One critical component to the continued expansion and adoption of Windows 10 has been, and will continue to be, the ability for every consumer to make purchases via the Windows Store. To that end, Microsoft and Boku have been working since the launch of Windows 10 to provide carrier billing as a credit alternative for consumers in major markets worldwide – from Canada, to the UK, Russia, Turkey, Poland, Italy, France, and many more.
Through these partnerships, hundreds of millions of mobile subscribers now have the ability to make purchases across Windows 10 devices using only their mobile account. While this is an incredible benefit for current Windows users in these markets, carrier billing also opens a significant opportunity for Microsoft to attract new, paying users by providing them a mobile-only payment option within the Windows Store.
Today, Boku and Microsoft continue the global expansion of this industry-leading carrier billing partnership with three new markets: Spain, Austria, and Romania.
Longtime Boku carrier partner Orange will be leading the charge in Spain and Romania, bringing this new payment option on Windows 10 to more than 23 million mobile customers. In Austria, more than 5 million A1 mobile subscribers will now see “carrier billing” as an option the next time they log into their Windows Store account.
Today, Boku announces an expansion to bring direct carrier billing to Windows Store customers in Turkey in partnership with Turkcell, the leading mobile phone operator of Turkey. As part of Microsoft’s integration with Boku, Windows 10 customers in Turkey will be able to use their mobile account as a payment option when making purchases in the Windows Store. Customers can now make purchases across the full range of Windows 10 devices, including mobile phones, tablets, PCs, laptops, and Xbox.
Turkcell holds the largest marketshare in Turkey, with more than 34 million mobile subscribers. In addition, Turkcell serves a total of nine markets including Ukraine, Belarus, Kazakhstan, Azerbaijan, Georgia, and others, bringing the carrier’s total subscriber base to nearly 69 million subscribers.
Turkey’s mobile market is significant, with more than 71 million mobile phones across more than 79 million residents. Credit card penetration sits at just 33%, and debit card penetration is 43%, making carrier billing a very attractive source of revenue for online merchants like Microsoft.
Today Boku has extended their agreement with Microsoft to bring carrier billing to all Windows 10 devices on Orange France, including Windows Phones, Surface tablets, PC’s and laptops. As part of the expanded integration with Boku, Windows 10 customers on Orange France will be able to use their mobile phone number to save their mobile account as their preferred payment method when making any purchase in the Windows Store.
This is the first time carrier billing will be offered as a payment option for the Windows Store in France and will be available across a full range of devices including Windows Phones, Surface Tablets and any PC or laptop running Windows 10.
France is one of the top global markets for Windows 10 adoption, which currently has over 400 Million downloads globally. Orange boasts over 29 Million subscribers, nearly 40% marketshare, in France.
Today Boku has announced that carrier-billed subscriptions for music streaming service Spotify, which launched in Japan in September, is now available across the country’s three largest carriers: KDDI, Softbank and NTT Docomo.
With this partnership more than 158 million mobile subscribers can now use their mobile phone as a payment option for their Spotify Premium subscriptions. This marks the Japanese launch of Boku’s Phone-on-File technology, which allows merchants to manage renewal charges on a user’s mobile account in the same way as they do with cards.
Spotify gains the ability to utilize carrier billing as a powerful way to acquire new Japanese customers who find using their mobile phone number for purchases to be the easiest and most secure way to pay on any device, including PC and mobile web-based purchases. Once a free Spotify Premium trial has expired, the subscription fee will automatically appear on the user’s mobile phone bill.
Today Boku is announcing the expansion of carrier billing for Spotify music lovers in Switzerland via Swisscom. This partnership will help 6.5 Million Swisscom Subscribers to access carrier billing as a payment option for Spotify Premium, creating recurring payments quickly and easily using only their mobile number.
Today Boku is announcing an expanded agreement with Microsoft Corp. to bring Boku® direct carrier billing as a payment option to all Windows 10 devices on Beeline in Russia and Orange in Poland. As part of the expanded integration with Boku, Windows 10 customers on these carriers will be able to use their mobile phone number to save their mobile account as their preferred payment method when making any purchase in the Windows Store.
This is the first time carrier billing will be offered as a payment option for the Windows Store in these countries and will be available across a full range of devices including Window Phone, Surface Tablet and any PC or laptop running Windows 10.
Windows 10 is seeing steady growth globally, having already been installed on more than 400 million devices. Beeline Russia has over 60 Million mobile subscribers, and Orange Poland has over 16 Million mobile subscribers.
Today Boku is announcing a new office in Singapore to further expand their footprint in Asia, one of the fastest growing regions for carrier billing. Max Lehmann, Boku VP of Business Development Asia, will head up the office which will be responsible for all of Boku’s business operations in the Asia Pacific region. This is Boku’s fifth office in Asia, which already included offices in Tokyo, Taipei City, Beijing and Mumbai. The new Singapore office provides a strategic advantage for Boku, as it’s centrally located and long considered the business hub for all Asian Pacific markets.
Global carrier billing revenue is expected to reach $25 billion by 2020, with Asia being the most significant driver, contributing to over 50% of overall revenue (Ovum, 2015). Boku has recently seen tremendous growth in emerging markets in Asia, as well as in developed Asian markets like Japan, Taiwan and Singapore. This, coupled with many major app stores and subscription services all recently adopting carrier billing as a mobile payment method and Boku’s partnerships with premier Asian carriers means continued business opportunities in these markets for the foreseeable future.
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Boku, a San Francisco direct carrier billing mobile payments company, has raised $13.75 million in new VC funding. Return backers include Khosla Ventures, Benchmark Capital, NEA, Index Ventures and DAG Ventures.