Resources & Insights

Where users find a service shapes whether they buy it

Where users find a service shapes whether they buy it

Subscription discovery is the moment when someone first comes across your service. The setting that person is in matters because what they’re doing at that moment shapes whether your subscription feels useful and timely or intrusive. That makes moments connected to a task, and periods of change, worth testing as places for an offer. Every […]

7 min read Oct 2026

Subscription bundling for AI starts with planning for usage

Subscription bundling for AI starts with planning for usage

AI subscriptions can work in a bundle, but every active subscriber costs the AI business something to serve, and heavy users cost more. Before launch, agree with the partner who pays for the bundled access and which plan it includes (along with its usage limits). Then check that the revenue covers what subscribers are likely […]

7 min read

Oct 2026

Bundling partner trust. Why the right partner depends on what you offer

Bundling partner trust. Why the right partner depends on what you offer

When a bundling partner offers your subscription, the trust its customers have in that brand can work in your favor. People are more likely to take up your offer when they already have confidence in the partner, and when your service matches what they expect from it. Trust counts as much as price and quality […]

5 min read

Oct 2026

Audience quality vs reach. Why bigger distribution isn’t always better

Audience quality vs reach. Why bigger distribution isn’t always better

Partner audience fit is how closely a partner’s customers match the people most likely to value, buy and keep using your subscription. A large audience is less useful if few of them fit your service, because the headline number doesn’t show how many sign up, start using it and stay. Judge fit before launch, then […]

6 min read

Oct 2026

Involuntary churn: how to keep the subscribers who never meant to leave

Involuntary churn: how to keep the subscribers who never meant to leave

Involuntary churn is the loss of subscribers whose payment fails, even though they wanted to keep paying. After a price rise, every subscriber who stays is worth more to you and is harder to replace, so each of these losses costs more. You reduce involuntary churn by recovering failed payments, and by selling through partners […]

7 min read

Oct 2026

Beyond telcos. Why distribution partner choice should match your audience

Beyond telcos. Why distribution partner choice should match your audience

A distribution partner network is the set of companies that offer your subscription to their own customers. Telcos are one of the biggest routes, but banks, digital wallets and retailers can do it too. Choosing the right mix comes down to two questions: who does each partner reach, and how do its customers buy? A […]

6 min read

Oct 2026

Subscription growth strategies and where to focus first

Subscription growth strategies and where to focus first

Subscription businesses grow in three ways: winning more subscribers, keeping them longer and earning more from each one. The best subscription growth strategies focus on whichever is under performing, whether that means reaching new audiences, making subscriber acquisition more efficient, cutting avoidable cancellations or giving people more ways to buy. Subscription businesses grow in three […]

8 min read

Oct 2026

Partner ecosystems for subscription businesses, what they are and how to build one

Partner ecosystems for subscription businesses, what they are and how to build one

A subscription partner ecosystem is a group of partners that can help you reach, sign up and keep subscribers (like mobile networks, banks, retailers and digital platforms), that are run as a connected system. If every partner shares the same setup, reporting and operational processes, each new one is quicker to add. What is a […]

7 min read

Oct 2026

The rise of embedded distribution

The rise of embedded distribution

Embedded distribution is when your subscription is offered inside another company’s product, at a point in a journey its customers are already taking, such as choosing a phone plan, using a banking app or checking out at a retailer. They accept the offer through the account they already have with the partner, and the partner […]

8 min read

Oct 2026

How subscription businesses find their next million subscribers

How subscription businesses find their next million subscribers

If your subscriber growth has slowed, your next million customers probably sit outside the audience you reach today. Look at markets where few people pay by card, and at customers of brands they already trust. Partners such as telcos, banks and retailers can put you in front of them. Why subscriber growth slows after […]

5 min read

Sep 2026

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