Industry insights
Podcast: The future of agentic commerce and global payments
Boku CEO Stuart Neal recently joined Neil Hughes on the Tech Talks Daily podcast to unpack a major shift in global commerce.
Resources & Insights
Bundling
Subscription growth strategies and where to focus first
Subscription businesses grow in three ways: winning more subscribers, keeping them longer and earning more from each one. The best subscription growth strategies focus on whichever is under performing, whether that means reaching new audiences, making subscriber acquisition more efficient, cutting avoidable cancellations or giving people more ways to buy. Subscription businesses grow in three […]
Bundling
Partner ecosystems for subscription businesses, what they are and how to build one
A subscription partner ecosystem is a group of partners that can help you reach, sign up and keep subscribers (like mobile networks, banks, retailers and digital platforms), that are run as a connected system. If every partner shares the same setup, reporting and operational processes, each new one is quicker to add. What is a […]
Bundling
The rise of embedded distribution
Embedded distribution is when your subscription is offered inside another company’s product, at a point in a journey its customers are already taking, such as choosing a phone plan, using a banking app or checking out at a retailer. They accept the offer through the account they already have with the partner, and the partner […]
Bundling
How subscription businesses find their next million subscribers
If your subscriber growth has slowed, your next million customers probably sit outside the audience you reach today. Look at markets where few people pay by card, and at customers of brands they already trust. Partners such as telcos, banks and retailers can put you in front of them. Why subscriber growth slows after […]
Bundling
Building a lower cost growth engine
How to reduce your subscriber acquisition cost with a lower cost growth engine To reduce your subscriber acquisition cost without slowing the growth of your subscription business, move more of your acquisition into channels you can reuse, such as a bundling connection that supports multiple partners. Keeping more of the customers you’ve already won also […]
Bundling
Subscription bundling vs paid acquisition
Subscription bundling vs paid user acquisition: how the costs compare Whether subscription bundling costs less than paid user acquisition channels depends on your setup costs, your partner terms and how long subscribers stay with you. The two cost structures differ. Paid ads charge for clicks or views before you know who will subscribe. With bundling, […]
Bundling
Alternative acquisition channels for subscription businesses
Key takeaways App stores and paid ads are only two of several ways to find new subscribers, and both are getting more expensive. Partner bundling packages your subscription inside a product your target customers already trust and pay for, like a mobile plan or bank account. Affiliate programs, marketplaces, co-marketing and organic growth are other […]
Bundling
How a leading American OTT streaming service scaled bundling for a record-breaking live event
About: A leading American over-the-top (OTT) video streaming service offering on-demand and live entertainment to tens of millions of US subscribers. Products used: Boku Bundling Industry: Streaming and digital content Regions: United States Use case: Bundled subscriber acquisition during a high-traffic live event through a national telco partnership A major media and entertainment streaming […]
Bundling
How a streaming leader launched 35 global bundles with one integration
About: One of the world’s largest streaming and content businesses, with a portfolio spanning streaming, broadcast, and content brands across North America and Europe. Products used: Bundling Industry: Streaming and digital content Regions: US, Europe, Africa Use case: Bundled distribution at scale across telco, retail, and delivery partner Key takeaways One integration gave the streaming […]
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