Boku recently launched a global partnership with DAZN, the world’s first pure-sport live and on-demand streaming service, to allow subscribers to sign up and pay for the service using their mobile phone, broadband and pay TV accounts.
Through this partnership, Boku enables payment capabilities through internet service provider (ISP) and traditional broadcast TV billing systems, significantly extending DAZN’s global audience reach via direct carrier billing and carrier bundling payment options for DAZN customers.
DAZN's customers can now pay for their DAZN subscription directly via their mobile phone bill, their ISP bill and their broadcast television bill, in 9 different markets: Austria, Germany, Japan, Switzerland, Canada, Italy, United States, Spain and Brazil, with more coming soon.
This response to increasing fragmentation in consumer attention and the media landscape, translates into flexibility and ease-of-use for DAZN's customers, which significantly impacted their customer experience and fueled revenue and user subscription growth.
“DAZN has shifted the sports streaming paradigm with their diverse programing and global appeal,” said Jon Prideaux, CEO, Boku, Inc. “Boku is thrilled to work closely with DAZN to bring innovation to the OTT industry and to simplify the way that viewers can access sports content, regardless of how they decide to watch.”
“One of the fundamental principles of DAZN is to allow sports fans to watch their favourite sport on their terms – however, whenever and wherever they want. By partnering with operators and Boku, we are now extending that flexibility and ease-of-use by allowing subscribers to choose to seamlessly sign up and pay via their existing billing mobile, broadband or Pay TV bill,” said Ben King, SVP Global Distribution and Business Development, DAZN. “Carrier billing and bundling represents the first step of our extensive new DAZN for Operators program that we will be expanding during the course of 2019.”
Boku's partnership with DAZN will be proved to be a key move in acquiring and retaining happy customers worldwide.