Industry insights
Podcast: The future of agentic commerce and global payments
Boku CEO Stuart Neal recently joined Neil Hughes on the Tech Talks Daily podcast to unpack a major shift in global commerce.
Resources & Insights
Bundling
Building a lower cost growth engine
How to reduce your subscriber acquisition cost with a lower cost growth engine To reduce your subscriber acquisition cost without slowing the growth of your subscription business, move more of your acquisition into channels you can reuse, such as a bundling connection that supports multiple partners. Keeping more of the customers you’ve already won also […]
Bundling
Subscription bundling vs paid acquisition
Subscription bundling vs paid user acquisition: how the costs compare Whether subscription bundling costs less than paid user acquisition channels depends on your setup costs, your partner terms and how long subscribers stay with you. The two cost structures differ. Paid ads charge for clicks or views before you know who will subscribe. With bundling, […]
Bundling
Alternative acquisition channels for subscription businesses
Key takeaways App stores and paid ads are only two of several ways to find new subscribers, and both are getting more expensive. Partner bundling packages your subscription inside a product your target customers already trust and pay for, like a mobile plan or bank account. Affiliate programs, marketplaces, co-marketing and organic growth are other […]
Bundling
How a leading American OTT streaming service scaled bundling for a record-breaking live event
About: A leading American over-the-top (OTT) video streaming service offering on-demand and live entertainment to tens of millions of US subscribers. Products used: Boku Bundling Industry: Streaming and digital content Regions: United States Use case: Bundled subscriber acquisition during a high-traffic live event through a national telco partnership A major media and entertainment streaming […]
Bundling
How a streaming leader launched 35 global bundles with one integration
About: One of the world’s largest streaming and content businesses, with a portfolio spanning streaming, broadcast, and content brands across North America and Europe. Products used: Bundling Industry: Streaming and digital content Regions: US, Europe, Africa Use case: Bundled distribution at scale across telco, retail, and delivery partner Key takeaways One integration gave the streaming […]
Bundling
Cards are losing checkout share. Local payment methods are why
Cards have run the checkout page for decades. That run is ending. Digital wallets, account-to-account (A2A) transfers, direct carrier billing, and buy now, pay later (BNPL) are becoming the default way people pay online, market by market, not as a niche alternative but as the main event. We tested that shift against the numbers in […]
Bundling
How subscription businesses use data to manage and grow bundling partnerships
Key takeaways Fragmented data makes performance hard to see. Standardized reporting gives commercial teams one view of which partnerships, offers and markets are performing. Reporting creates consistency; analytics makes it actionable. Together they turn lifecycle data into a standardized view commercial teams can use to make decisions. Better data means better investment decisions. Teams can […]
Bundling
Why ownership matters in subscription bundling partnerships
Key takeaways Direct vs. reseller bundling: control is the real trade-off. Both models work, what differs is who owns the commercial relationship long-term. Reseller platforms are faster to launch, slower to optimize. Less integration work, but less say over timing, offers, and partner relationships, and white-label hubs can let subscribers churn freely. Direct partnerships mean […]
New
Why scaling subscription bundling partnerships is hard
Key takeaways A first bundling partnership proves the model. Scaling across partners and markets requires repeatable integration, standardized operations, and centralized reporting that grows with the portfolio rather than against it. Integration is only one part of the scaling challenge. Commercial negotiations, reconciliation, lifecycle management, and performance reporting all add maintenance and operational overhead as […]
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